The
Opportunity
During the past several years, we have experienced the office supply,
pizza, video rental, and flower industry move from being fragmented
markets to markets dominated my national players. Dry cleaning is one
of the very fragmented industries left, creating tremendous potential
for 1-800-DryClean to add structure to the industry and provide a
complete solution for busy consumers looking for convenient, hassle
free dry cleaning.
The Franchise Concept
1-800-DryClean offers a convenient pick-up and delivery system for
cleaning and laundry in response to the needs of time-starved consumers
for professional, high-quality, dry cleaning and laundry with prompt,
dependable service. The business strategy excels at providing consumers
customer service like they have never experienced before.
The Business Format
1-800-DryClean business formats include the single van opportunity, the
multiple van fleet option, and the expansion of the van opportunities
to either a dry cleaning plant or the drop off store format. All models
build on pick-up and delivery routes and the active participation of
the franchise owner in the business.
The 1-800-DryClean System Includes the Tools You
Need To…
Attract new customers - Exclusive use of
the memorable 1-800-DryClean phone number and Internet e-commerce
connection. A proven micro-marketing system signs-up new customers with
minimal selling. Distinctive high quality marketing programs and
materials sell the service. Regional cooperative advertising offers
greater marketing power.
Service existing customers - Proprietary
business software efficiently manages every aspect of the business.
Route development methodology creates maximum efficiency. Technology
tools provide effective customer communications.
Provide quality dry cleaning - We help
you establish a mutually beneficial working relationship with a quality
dry cleaner in your area. The system establishes consistent quality
control methodology and standards. There is nothing in the dry cleaning
industry today that more comprehensively addresses the exploding
consumer demand for time-saving "to-your-door" services better than
1-800-DryClean.
